Weather moves footfall, baskets and whole categories. We forecast demand per store days ahead — and trigger your ads, e-mails and promotions at the exact moment the weather makes them relevant.
Fresh categories ordered to real, weather-driven demand.
Traffic forecast per store and per day-part.
Weather-timed ads see up to 50 % higher click-through.
We train demand models on your sales history and our hyperlocal weather, deliver store-level predictions your buyers and planners can act on — and turn the same signal into perfectly timed campaigns.
Machine learning on your POS history plus our weather shows what each store will sell — ice cream, grills, umbrellas, convenience meals — before the weather turns. Fewer stock-outs on the good days, less markdown after them.
Weather decides whether people walk in or stay home. We forecast footfall per location and day-part, so you can plan shifts, fresh production and in-store activities with confidence.
Heatwave next weekend? First frost on Thursday? We start, pause and retarget campaigns in Google Ads, Meta, local ad platforms, e-mail and push based on hyperlocal conditions — with creative personalised to the weather each customer is actually looking at. Relevance lifts click-through and cuts cost per click by tens of percent.
The same demand signal tells you when a promotion will fly and when it will flop. We flag the windows, quantify what weather does to your traffic and conversions — and our Pricing Intelligence Hub keeps an eye on your and competitors’ prices while you’re at it.
“Weather is the second most important factor influencing people’s behaviour.”
Send us a season of sales data for two stores, or tell us where you advertise — we’ll show how much of the variance the weather explains, and the triggers we’d set up.
Talk to our team